Trust: The Overlooked Ingredient for Creator Success

Look, you want to build a creative business online.

You're passionate about your work, and you have big dreams of making an impact doing what you love, but here's the reality!

You only have part of the puzzle!

I know accounts with 100K+ followers who are still working nine-to-five jobs they hate. I also know accounts that make a full-time living with just 300 followers.

At the end of the day, it doesn't matter how amazing your profile looks, how motivated you are, or even how many followers you have; if you miss this final piece, you're never going to make any money.

What is it? Trust.

In today's world, there's so much fake stuff online—people pretending to be someone they aren't—and misleading information everywhere.

It's really hard to know what or who to trust.

But creators who manage to truly earn the trust of their fans and audience have tapped into something incredibly powerful.

When people deeply trust you, they don't just casually view your stuff.

They become huge advocates and supporters, buying up everything you have because you make that much of a difference in their lives.

How do you earn that trust?

Trust comes from being consistent, transparent, engaging, authentic, and a leader.

Consistency means showing up when you said you would always be there for your audience.

Transparency means being honest about your stories, both your successes and failures.

Engagement means actively interacting with your audience, showing them you care about their opinions.

Authenticity is about being genuine and true to yourself in your interactions and sharing your journey openly.

But most importantly, you need to become a leader!

Oftentimes, people confuse a leader with a manager.

Being a leader is different from being a manager.

Managers control and direct a group, but leaders earn trust.

Leaders are like volunteers who say, 'Follow me,' even if they don't have special qualifications or know exactly where they're going.

Leaders make mistakes but keep adjusting until they find the right way.

They trust themselves and the audience to reach the goal.

They just say, 'Let's go here together, and we'll figure it out.'

They don't have any special agenda; they're not trying to milk every penny out of their audience; they give and give before they receive.

They don't hide behind a mask pretending to be perfect; they share their 100% authentic selves, their struggles, their passions, and their quirks.

Don't forget, your audience is directly tied to your success.

If you want to succeed, treat your audience's dreams as your own.

So what's it going to be—The choice is yours, but I've laid out the blueprint.