You have been brainwashed!
You've been fed a huge pile of bull shit about working hard and getting rewarded.
If hard work meant more money, construction workers would be rolling in dough instead of rolling in dirt.
Most creative types are delusional enough to think people should be lining up to buy their crap just because they deem it "valuable." Wake up and smell the covfefe!
The world doesn't give a rat's ass about your passion project.
The cold, hard truth is that 99.9% of you will never make a decent living from your hobbies.
You know why? Because you don't understand the cruel mistress they call "value."
To cash in on your passions, you first need to wrap your head around the concept of value and money.
Money represents an exchange of value - people pay for things that scratch an itch or fulfill a desire. Plain and simple.
If money equals value, and you want to make money doing anything, you better learn how to make that "anything" valuable to others.
Value is in the eye of the beholder. What one person thinks is pure gold, another might see as a flaming bag of dog poop.
It all comes down to individual perspectives.
For instance, if you're someone who doesn't understand the whole meditation shtick, and someone tries to sell you a meditation course, you'd laugh in their face because you don't see the value in it.
The same principle applies to your work.
So many creators expect others to see their work as valuable without first convincing them it is.
If you want to make money doing anything, you need to persuade people to adopt your worldview so they can see what you see!
You do this by identifying a problem they have, appealing to a goal they want to achieve, and inserting your work as the solution.
That's the value equation in a nutshell:
Problem + Goal + Process = Value
For example, let's say you want to cash in on meditation:
Step 1) Figure out what problem meditation can solve:
Stress, insomnia, addiction, ADHD - that kinda stuff.
Step 2) What's the desired outcome (the goal)?:
Step 3) Your solution (the process): Meditation, baby!
The short answer is - solve a problem you give a crap about. But if you need some help, consider these 4 core values everyone wants:
Think about how you could use your passions to solve problems in these eternal markets that people truly value.
That's where you can create value that people will actually pay for.
For example, let's say fitness is your thing:
The possibilities are endless when you connect your passions to what people actively want and will pay for.
But this is just half the battle...
If you want to rake in real money, you need two things:
If you've been building an audience until now, congrats - you've got some people.
But to get paid, you need to turn your passion into a product.
Making money online boils down to two main ways:
Most creators combine both approaches.
Like Mr. Beast who sells his own chocolate products but also gets sponsorship deals on his videos.
When starting out, focus on direct revenue by making your own products/services first.
Once you have a big enough audience, then explore indirect income streams.
As for what kinds of products to sell, you've got three main options:
Most smart creators sell a mix of all three types. Think about how you could use your skills to solve your audience's problems and desires.
For instance, say woodworking is your jam. You could sell:
Meanwhile, build that audience by sharing behind-the-scenes stuff, tips, and interviews with other woodworkers.
Then monetize by getting sponsors from tool companies, doing affiliate marketing for wood supplies, offering a paid community, etc.
Successful "Passionpreneurs" wisely combine making their own products AND leveraging their audience.
The million-dollar key is learning how to package your passion in a way that makes people gladly fork over cash for it.
The cold hard fact is, no one will value your work until you SHOW them why the hell they should care.
Spell out their desires, expose their problems, and position yourself as the solution they need.
You make real money by creating an audience that's obsessed with you, and then solving their problems through your products!
If you can master the dark arts of persuasion to make people maniacally passionate about what you do, you can essentially monetize any damn thing.
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